Problem-Agitate-Solve (PAS) Video Ads: a video ad format for e-commerce
Make a vertical video ad in the Problem-Agitate-Solve (PAS) Video Ads style from your product photos, with voice-over, music and captions, and publish it to the accounts you connect.
Generate This Video Ad Format
Drop a product link or image. HeyVexa structures the hook, animates the dynamic camera b-roll, adds photo captions (kinetic subtitles: Coming soon), and publishes directly to TikTok and Meta.
Why This Framework Converts on TikTok & Meta Feeds
Frequently Asked Questions
What is the Problem-Agitate-Solve (PAS) Video Ads format?
A direct-response structure for TikTok and Meta feeds. Its structure: a short hook on a frustration the customer knows, then the product as the answer. You write or edit the script in step 2 and HeyVexa makes the film, so this structure can guide your text.
Will this format give me sales?
Not by itself. Results depend on the product, the offer and the audience. HeyVexa does not publish sales or retention figures for this format.
How do I make a video in this style?
Upload your product photos, add the product details, choose the length and the voice, edit the script, and HeyVexa makes the vertical film with voice-over, music and captions. Download the MP4 or publish it to the accounts you connect.